We started our activity with a distribution of few products from local companies and we expanded our business to start importing and working a sole agent for many brands. Since 1990, one of the primary objectives of our company has been to provide Yemen market with Top Quality products of Automotive Tires, Lubricants, Grease & Auto batteries through acts as the agency representative for a range of international companies in Yemen. Using our expertise and key contacts in supply & distribute in the Yemen market through our chain operations at various locations in Yemeni market through four (4) branches in different provinces in the Republic of Yemen. As well as extensive network of a team of highly skilled sales professionals, distribution vans, trucks and warehouses of our own, in addition to excellent reputation through selling high quality products from premium suppliers .
To reach and maintain a leading position in Yemen Market through partnership and team work as well as work with our business partners to provide us with high quality of products at competitive prices in order to increase our market share and ensure fast-growing market for our products.
The strategic approach lies behind understanding market dynamics defining customer expectations and catering for dynamics, defining customer expectations and catering for their needs. With this in mind, we were successful in introducing new products and categories, adding value to the everyday life of costumers, a strategy that was developed over the years, and it is a key to lasts our corporate profitable for generations.